The bicycle—this simple machine—allows us to understand things as they actually are; our senses are heightened, our bodies thank us for the movement and fresh air, our minds are clear and strong, our zeal for life renewed. The power of the bicycle is especially apparent in our urban environments. Cities, now more than ever are alive with energy and movement; many of our most industrialized cities are emerging in the 21st century with a second lease on life. Old factory estates where our grandfathers toiled in soot and steam now are redeveloped as living areas and parks. Our energy is focused on regenerating urban cores, developing communities and pursuing meaningful modes of living.
Rather than sprawling out to the suburbs, we benefit from the clustered energy of city-dwellers working individually and together alike to demonstrate the whole is greater than the sum of its parts. Cities, as a collaborative endeavor, are capable of amazing feats of culture, technology, economics and human expression. The density of life in a city is unmatched and to maneuver through narrow streets and congested boulevards, the bicycle is the ultimate human-scale solution. We will always need our cars, our trains, our planes and buses; but for our daily lives, no other mode allows us the freedom of a simple bike ride.
Here at EIGHTH // INCH, our bikes and components are engineered to be simple, functional and affordable. We strive to bring the power of cycling to
the everyman. Commuting, bike polo, joy riding, freestyle--whatever flavor of life on two wheels (or one, or three) you enjoy, we salute you. The urban renaissance is here; we believe in it--together we can take back the city.
EIGHTH // INCH